Breach filing
ArchivedUniversal Care, Inc. DBA Brand New Day: 14,005 individuals, Feb 2017.
Universal Care, Inc. DBA Brand New Day reported a breach of unsecured protected health information to the HHS Office for Civil Rights on 10 February 2017. The filing records the organisation as a health plan in California and lists 14,005 individuals affected, which makes it the 214th largest of the 776 California filings on the register and the 63rd largest of the 358 filings submitted nationally in 2017. Among the 34 California filings made in 2017 it ranks 6th.
Individuals affected
14,005
As reported to HHS
Modelled cost (IBM 2025)
$2.24M
Method shown, not disclosed
Rank in CA
214th
of 776 California filings
Rank in 2017
63rd
of 358 filings nationally
Section F.1 / The filing
As posted by HHS OCR
Every value below is the portal's own field for this filing, plus its rank within the register.
- Covered entity type
- Health Plan
- Individuals affected
- 14,005
- Breach submission date
- 10 February 2017
- Submission year
- 2017
- Type of breach
- Unauthorized Access/Disclosure
- Location of breached information
- Other
- Business associate present
- No
- State
- California (CA)
- Portal status
- listed in the HHS OCR breach portal archive
- Rank in California by size
- 214th of 776
- Rank in 2017 nationally
- 63rd of 358
- California median filing
- 3,553 individuals
- Register id (derived)
- CA-20170210-universal-care-dba-brand-new-day
Section F.2 / In context
Where this filing sits in California and in 2017
OCR classifies the incident as unauthorized access or disclosure, with the breached information held in another location. Unauthorized Access/Disclosure is the type recorded on 174 of the 776 California filings (22%) and on 35% of all filings submitted in 2017. Other appears on 5% of California filings.
No business associate is recorded on the filing; 33% of California filings do involve one. At 14,005 individuals the breach is 3.9 times the California median filing of 3,553 and 3.5 times the national median of 4,000 across all 7,884 filings. It sits in the 10,000 to 99,999 band, which holds 1,938 filings.
As of 28 August 2026 the case is listed in the HHS OCR breach portal archive. OCR's closing summary of the case is reproduced in full below.
California's breach notification statute (Cal. Civ. Code 1798.82) requires notice to affected residents within 30 calendar days of discovery (effective 1 January 2026, SB 446). Its attorney general threshold: more than 500 California residents. The HIPAA Breach Notification Rule ran alongside it: notice to affected individuals and to HHS without unreasonable delay and no later than 60 days after discovery, which is the clock that put this filing on the portal.
Multiplying 14,005 individuals by IBM's $160 customer-PII cost per record (Cost of a Data Breach 2025, the figure the site's calculator uses) gives a modelled $2.24M; the 2026 edition's $192 gives $2.69M. Both are modelled estimates with the method shown, not costs disclosed by Universal Care, Inc. DBA Brand New Day. For scale, IBM's 2026 average cost of a healthcare breach is $6.64M, so this filing models at 0.4 times the sector average.
Section F.3 / OCR closing summary
The portal's archived description, in full
Written by the Office for Civil Rights when the case was closed and reproduced verbatim from the HHS export.
On February 10, 2017, Universal Care, Inc., DBA Brand New Day, the covered entity, reported to OCR that an unauthorized individual had downloaded electronic protected health information (ePHI) related to the CE's members. The ePHI was on a computer system maintained by a third-party vendor, a business associate (BA). The breach affected the clinical and demographic information of approximately 14,005 individuals. Following the breach incident, the CE obtained assurances from the BA that it had implemented additional administrative and technical safeguards to prevent unauthorized access to ePHI in the future. The CE provided breach notification to HHS, affected individuals, and the media. It also offered 12 months of free credit monitoring services to the affected individuals. OCR obtained assurances that the CE implemented the corrective action measures described.
Section F.5 / Modelled cost
14,005 individuals through IBM's per-record figures
Modelled cost / method shown, not a disclosed cost
ModelledIBM 2025 customer PII, $160 per record
$2.24M
14,005 x $160
IBM 2026 customer PII, $192 per record
$2.69M
14,005 x $192
Method: individuals affected, as reported by Universal Care, Inc. DBA Brand New Day to HHS, multiplied by IBM's customer-PII cost per record (Cost of a Data Breach 2025 Figure 6 and the 2026 edition). No cost has been disclosed by the entity for this filing; the figure is a planning estimate, not a fact about the breach. IBM's per-record figures come from mid-volume breaches and IBM cautions against applying them to breaches involving millions of records; the site's per-record page explains where the multiplication holds and where it breaks down.
Context: IBM's average cost of a healthcare breach is $6.64M in the 2026 report ($7.42M in 2025); the global average across all sectors was $4.44M in 2025.
Cost per record: method and limits / Healthcare breach cost, IBM 2026
Section F.6 / Notification clock
California statute and the HIPAA rule
State notification statute
California: Cal. Civ. Code 1798.82
- Notice to individuals
- Within 30 calendar days of discovery (effective 1 January 2026, SB 446)
- Attorney general threshold
- More than 500 California residents (Within 15 calendar days after notifying affected consumers)
- Private right of action
- Yes: Under CCPA Civ. Code 1798.150 for breaches from failure to maintain reasonable security; $107-$799 per consumer per incident (CPI-adjusted from $100-$750, effective Jan 2025)
- Penalty
- CCPA civil penalties of $2,663 per violation, $7,988 per intentional violation (CPI-adjusted, effective Jan 2025); CCPA private right of action for security-failure breaches
The HIPAA Breach Notification Rule runs alongside the state statute: notice to affected individuals and to HHS without unreasonable delay and no later than 60 days after discovery.
Section F.7 / Peer filings
California filings closest in size
Neighbours by size rank among California filings in 2017, topped up from other years where 2017 has too few. Filings of 10,000 or more link to their own page.
| Covered entity | Type | Individuals | Submitted | Breach type | Location | BA |
|---|---|---|---|---|---|---|
| Advanced ENT Head & Neck Surgery | Healthcare Provider | 15,000 | 31 May 2017 | |||
| University of California Davis Health | Healthcare Provider | 14,900 | 6 Jul 2017 | |||
| Hand & Upper Extremity Centers dba Hand Rehabilitation Specialists | Healthcare Provider | 12,806 | 1 Sep 2017 | |||
| Verity Medical Foundation | Healthcare Provider | 10,164 | 11 Jan 2017 |
Index / Companion schedules
13 HHS breach register
→Hub: every filing, by state, year and entity.
04 Biggest breaches
→Mega-breaches with primary-source cost figures.
Industry / Healthcare
→IBM 2026: $6.64M average, 13 years at #1.
Regulation / HIPAA penalties
→OCR enforcement tiers and the 60-day rule.
11 50-state laws
→Deadline, AG threshold and penalties per state.
Cost / Per record
→Where the per-record model is reliable.
Provenance
Source: U.S. Department of Health and Human Services, Office for Civil Rights, Breach Portal (breaches affecting 500 or more individuals), retrieved 2026-08-28. Public domain. Individuals affected and dates as reported by the covered entity.
Portal: ocrportal.hhs.gov breach report. Statutory basis: HITECH Act section 13402(e)(4): the Secretary must post a list of breaches of unsecured protected health information affecting 500 or more individuals. Breaches affecting fewer than 500 individuals are reported to OCR annually and are not posted, so they are not on this register. Status wording follows the portal's two tabs ("Cases Currently Under Investigation" and "Archive") as of 28 August 2026; a filing moves to the archive when OCR closes the case. Modelled costs on this site are a method applied to the reported count, using IBM Cost of a Data Breach per-record figures, and are never a cost disclosed by the entity. This row: hhs-breach-archive__2026-08-28.csv, export row 5317.
Corrections: if you represent a listed entity and the portal row has been amended, email [email protected] with the portal entry and we will re-pull the export.