Form: Cost-of-Breach DisclosureSource: IBM Cost of a Data BreachFiled: 28 Apr 2026
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Filing NH-20230519-pillpackHHS OCR Breach Register, New Hampshire

Breach filing

Archived

PillPack LLC: 19,032 individuals, May 2023.

PillPack LLC reported a breach of unsecured protected health information to the HHS Office for Civil Rights on 19 May 2023. The filing records the organisation as a healthcare provider in New Hampshire and lists 19,032 individuals affected, which makes it the 11th largest of the 38 New Hampshire filings on the register and the 281st largest of the 746 filings submitted nationally in 2023. Among the 2 New Hampshire filings made in 2023 it ranks 1st.

Individuals affected

19,032

As reported to HHS

Modelled cost (IBM 2025)

$3.05M

Method shown, not disclosed

Rank in NH

11th

of 38 New Hampshire filings

Rank in 2023

281st

of 746 filings nationally

Section F.1 / The filing

As posted by HHS OCR

Every value below is the portal's own field for this filing, plus its rank within the register.

Covered entity type
Healthcare Provider
Individuals affected
19,032
Breach submission date
19 May 2023
Submission year
2023
Type of breach
Hacking/IT Incident
Location of breached information
Network Server
Business associate present
No
Portal status
listed in the HHS OCR breach portal archive
Rank in New Hampshire by size
11th of 38
Rank in 2023 nationally
281st of 746
New Hampshire median filing
5,205 individuals
Register id (derived)
NH-20230519-pillpack

Section F.2 / In context

Where this filing sits in New Hampshire and in 2023

OCR classifies the incident as a hacking or IT incident, with the breached information held in a network server. Hacking/IT Incident is the type recorded on 28 of the 38 New Hampshire filings (74%) and on 82% of all filings submitted in 2023. Network Server is the most common location in the state, appearing on 61% of New Hampshire filings.

No business associate is recorded on the filing; 32% of New Hampshire filings do involve one. At 19,032 individuals the breach is 3.7 times the New Hampshire median filing of 5,205 and 4.8 times the national median of 4,000 across all 7,884 filings. It sits in the 10,000 to 99,999 band, which holds 1,938 filings.

As of 28 August 2026 the case is listed in the HHS OCR breach portal archive. OCR's closing summary of the case is reproduced in full below.

New Hampshire's breach notification statute (N.H. Rev. Stat. 359-C:19 et seq.) requires notice to affected residents as quickly as possible. Its attorney general threshold: 1,000 or more residents (AG notified before individual notices). The HIPAA Breach Notification Rule ran alongside it: notice to affected individuals and to HHS without unreasonable delay and no later than 60 days after discovery, which is the clock that put this filing on the portal.

Multiplying 19,032 individuals by IBM's $160 customer-PII cost per record (Cost of a Data Breach 2025, the figure the site's calculator uses) gives a modelled $3.05M; the 2026 edition's $192 gives $3.65M. Both are modelled estimates with the method shown, not costs disclosed by PillPack LLC. For scale, IBM's 2026 average cost of a healthcare breach is $6.64M, so this filing models at 0.6 times the sector average.

Section F.3 / OCR closing summary

The portal's archived description, in full

Written by the Office for Civil Rights when the case was closed and reproduced verbatim from the HHS export.

The covered entity (CE), PillPack, reported that it experienced a hacking attack affecting the protected health information (PHI) of 19,032 individuals. The PHI involved included names and medications. The CE notified HHS, affected individuals, and the media. In its mitigation efforts, the CE implemented additional administrative, technical, and security safeguards to better protect its PHI.

Section F.5 / Modelled cost

19,032 individuals through IBM's per-record figures

Modelled cost / method shown, not a disclosed cost

Modelled

IBM 2025 customer PII, $160 per record

$3.05M

19,032 x $160

IBM 2026 customer PII, $192 per record

$3.65M

19,032 x $192

Method: individuals affected, as reported by PillPack LLC to HHS, multiplied by IBM's customer-PII cost per record (Cost of a Data Breach 2025 Figure 6 and the 2026 edition). No cost has been disclosed by the entity for this filing; the figure is a planning estimate, not a fact about the breach. IBM's per-record figures come from mid-volume breaches and IBM cautions against applying them to breaches involving millions of records; the site's per-record page explains where the multiplication holds and where it breaks down.

Context: IBM's average cost of a healthcare breach is $6.64M in the 2026 report ($7.42M in 2025); the global average across all sectors was $4.44M in 2025.

Cost per record: method and limits / Healthcare breach cost, IBM 2026

Section F.6 / Notification clock

New Hampshire statute and the HIPAA rule

State notification statute

New Hampshire: N.H. Rev. Stat. 359-C:19 et seq.

Notice to individuals
As quickly as possible
Attorney general threshold
1,000 or more residents (AG notified before individual notices) (Before individual notifications are sent)
Private right of action
No: Only the AG can enforce; individuals may pursue common-law remedies separately
Penalty
Unfair or deceptive act; injunctive relief, civil penalties, restitution, attorney fees

The HIPAA Breach Notification Rule runs alongside the state statute: notice to affected individuals and to HHS without unreasonable delay and no later than 60 days after discovery.

Section F.7 / Peer filings

New Hampshire filings closest in size

Neighbours by size rank among New Hampshire filings in 2023, topped up from other years where 2023 has too few. Filings of 10,000 or more link to their own page.

Covered entityTypeIndividualsSubmitted
The New London Hospital Association, Inc.Healthcare Provider34,8789 Mar 2021
Lamont Hanley & Associates, Inc.Business Associate22,21622 Feb 2024
Catholic Medical CenterHealthcare Provider18,62314 Sep 2020
State of New Hampshire, Department of Health and Human ServicesHealthcare Provider14,94730 Dec 2016
Wentworth Health Partners Garrison Women's HealthHealthcare Provider4,15810 Feb 2023

Index / Companion schedules

Provenance

Source: U.S. Department of Health and Human Services, Office for Civil Rights, Breach Portal (breaches affecting 500 or more individuals), retrieved 2026-08-28. Public domain. Individuals affected and dates as reported by the covered entity.

Portal: ocrportal.hhs.gov breach report. Statutory basis: HITECH Act section 13402(e)(4): the Secretary must post a list of breaches of unsecured protected health information affecting 500 or more individuals. Breaches affecting fewer than 500 individuals are reported to OCR annually and are not posted, so they are not on this register. Status wording follows the portal's two tabs ("Cases Currently Under Investigation" and "Archive") as of 28 August 2026; a filing moves to the archive when OCR closes the case. Modelled costs on this site are a method applied to the reported count, using IBM Cost of a Data Breach per-record figures, and are never a cost disclosed by the entity. This row: hhs-breach-archive__2026-08-28.csv, export row 1770.

Corrections: if you represent a listed entity and the portal row has been amended, email [email protected] with the portal entry and we will re-pull the export.